The internet has become the virtual battleground for the 2014 Lok Sabha polls. Any web page of utility is flooded with campaigns and slogans of major political parties. The leading figure in the battle however is the BJP Prime ministerial candidate, Narendra Modi. Using the media (print & virtual) efficiently, BJP has put forward the agenda that Narendra Modi is the only person capable of leading this country and lifting its ‘pride’. Rallying on the word ‘pride’ is not new to Modi. Remember the elections immediately after the Gujarat Pogrom in 2002?

Arguably, the most famous of all exhortations for democracy ever made by man is Abraham Lincoln's Gettysburg Address of 1863: "... government of the people, by the people, for the people, shall not perish from the earth." Many take those three traits as the defining characteristics of representative democracy. I live in and follow news from India. Times are such that no matter how much ever I resist myself, I cannot stop short of redefining Indian government as a "government for the rich, of the rich, and now, by the rich."