Sometime in the middle of 2013, there was a renewed interest in this book titled Nineteen Eighty Four written by George Orwell. It was all thanks to Edward Snowden who revealed to the world top secret information from NSA – about the extent of surveillance cast over by the US Intelligence Agencies across the globe and snooping into the everyday conversations of millions of internet users.

The internet has become the virtual battleground for the 2014 Lok Sabha polls. Any web page of utility is flooded with campaigns and slogans of major political parties. The leading figure in the battle however is the BJP Prime ministerial candidate, Narendra Modi. Using the media (print & virtual) efficiently, BJP has put forward the agenda that Narendra Modi is the only person capable of leading this country and lifting its ‘pride’. Rallying on the word ‘pride’ is not new to Modi. Remember the elections immediately after the Gujarat Pogrom in 2002?